Hidden costs are the #1 profit killer for Shopify stores

Shopify Cost Tracking
COGS, Ad Spend & Expenses in One Place

Shopify does not track your costs. ProfitBoard does. See exactly where every euro goes — product costs, advertising, shipping, fees, and operational expenses.

Setup takes 60 seconds. Built for Shopify store owners.

The Hidden Costs Eating Your Shopify Margins

Most Shopify store owners underestimate their total costs by 15–25%. Here is what they miss.

30–40%

Product Costs (COGS)

What you pay your supplier per unit. This is usually 30–40% of your selling price, but many store owners do not track it per product.

15–30%

Advertising Spend

Facebook, Google, TikTok ads. The biggest variable cost for most stores — and the hardest to attribute to specific products.

8–15%

Shipping & Fulfillment

Postage, packaging, 3PL fees, returns. These costs vary by product weight, destination, and fulfillment method.

3–6%

Transaction Fees

Shopify Payments, credit card processing, PayPal fees. Small per transaction, but they add up to thousands per year.

2–5%

App Subscriptions

Email marketing, reviews, upsells, analytics — the average Shopify store runs 6+ paid apps. These are fixed costs that eat margins on slow months.

3–8%

Returns & Refunds

Product returns, refund processing, restocking. Most stores lose 5–15% of orders to returns — and rarely track the full cost.

Add it all up: most stores keep less than 20% of their revenue as profit.

Do you know your real number?

How ProfitBoard Tracks Your Shopify Costs

Simple cost input. Automatic profit calculation. No spreadsheets needed.

01

Enter Product Costs

Add your COGS per product — individually or in bulk. ProfitBoard calculates profit per product automatically from your Shopify order data.

02

Track Expenses

Log ad spend, shipping costs, app subscriptions, and any other business expenses. Categorize them for clear reporting.

03

See Where Money Goes

ProfitBoard shows your cost breakdown, identifies products with thin margins, and alerts you when costs are eating your profit.

Spreadsheets vs. Shopify Reports vs. ProfitBoard

There are three ways to track costs for your Shopify store. Only one does it automatically.

Feature
Spreadsheet
Shopify Reports
ProfitBoard
COGS per productManual
Ad spend trackingManual
Shipping cost trackingManualPartial
Transaction fee trackingManualPartial
Expense categoriesManual
Profit per productComplex formulas
Automatic Shopify sync
Profit alerts
Setup timeHoursN/A60 seconds
MaintenanceWeeklyNoneNone

Frequently Asked Questions

Does Shopify track cost of goods sold (COGS)?

No. Shopify tracks revenue, orders, and basic analytics, but it does not have a built-in COGS tracking system. You need a third-party app like ProfitBoard to track product costs and calculate real profit.

How do I enter my product costs in ProfitBoard?

ProfitBoard makes it simple. After connecting your Shopify store, you can enter costs per product individually (click to edit) or use bulk editing to set costs for multiple products at once. It takes about 2 minutes for a typical catalog.

Can ProfitBoard track my advertising costs?

Yes. You can log your ad spend as an expense in ProfitBoard. Enter your Facebook, Google, or TikTok ad costs, and ProfitBoard will factor them into your profit calculations automatically.

What types of expenses can I track?

ProfitBoard supports any business expense: ad spend, shipping costs, app subscriptions, packaging, employee costs, rent, software tools — anything that affects your bottom line. Categorize them for clear reporting.

How is this different from a spreadsheet?

Spreadsheets require manual data entry, complex formulas, and constant maintenance. ProfitBoard syncs with your Shopify store, calculates profit per product automatically, and alerts you when costs are eating your margins. No formulas needed.

Stop Losing Money to Hidden Costs

Every cost you do not track is profit you are losing. ProfitBoard shows you exactly where your money goes.

Built for Shopify. Designed for profit clarity.

7-day trial. Billed securely through Shopify.