ProfitBoard vs TrueProfit
Which Shopify Profit Tracker Should You Use?
Both tools help Shopify store owners track real profit. But they take different approaches. Here is an honest comparison to help you choose.
| Feature | ProfitBoard | TrueProfit |
|---|---|---|
| Real-time profit dashboard | ||
| Profit per product | ||
| COGS tracking | ||
| Ad spend attribution | ||
| Shipping cost tracking | ||
| Expense tracking | Limited | |
| Actionable profit alerts | ||
| Bulk cost editing | ||
| Shopify billing (no credit card) | ||
| Setup time | 60 seconds | 5–10 minutes |
| Trial period | 7 days | 14 days |
| Starting price | €19/mo | $19.95/mo |
| Shopify-native billing |
Where Each Tool Excels
An honest look at what each tool does well.
ProfitBoard Strengths
- Actionable profit alerts — tells you what to fix, not just what happened
- Simpler, faster setup — 60 seconds to first insight
- Clean, focused UI — profit dashboard without feature bloat
- Expense tracking built in — track all business costs, not just COGS
- Shopify-native billing — no credit card required
- Competitive pricing with Shopify billing integration
TrueProfit Strengths
- Longer track record — established Shopify App Store presence with many reviews
- Deeper ad platform integrations — direct Facebook, Google, TikTok API connections
- More granular order-level analytics
- Larger user base and community
- 14-day trial (vs ProfitBoard's 7-day)
- More advanced reporting for larger stores
Why Store Owners Choose ProfitBoard
Actionable Insights
ProfitBoard does not just show you numbers — it tells you what to do. "This product may be unprofitable." "Review pricing to improve margins." You get recommendations, not just reports.
Fastest Setup
Connect your Shopify store, enter your product costs, and see your real profit in under 60 seconds. No complex configuration, no API keys to manage.
Full Cost Visibility
Track everything that affects your bottom line: COGS, ad spend, shipping, transaction fees, app subscriptions, and operational expenses. One dashboard for all your costs.
Frequently Asked Questions
Is ProfitBoard a good alternative to TrueProfit?
Yes. ProfitBoard offers similar core features (profit tracking, COGS, ad spend attribution) with additional benefits like actionable profit alerts and built-in expense tracking. It is a strong alternative, especially for store owners who want simpler setup and clearer recommendations.
Can I switch from TrueProfit to ProfitBoard?
Yes. ProfitBoard connects directly to your Shopify store and imports your order and product data. You can set up ProfitBoard alongside TrueProfit to compare, then switch when you are ready.
Which tool is better for small Shopify stores?
ProfitBoard is designed to be simple and fast. If you have fewer than 500 products and want clear profit visibility without complexity, ProfitBoard is a strong choice. TrueProfit may be better for larger stores that need deep ad platform integrations.
Does ProfitBoard have a Shopify App Store listing?
ProfitBoard is currently in early access and preparing for its Shopify App Store listing. You can install it directly and start tracking profit today.
What if I need features that ProfitBoard does not have yet?
ProfitBoard is actively developed with new features shipping regularly. If you need a specific feature, reach out — we prioritize based on what store owners actually need.
Try ProfitBoard — 7-Day Trial, No Risk
See your real Shopify profit in 60 seconds. If ProfitBoard is not the right fit, cancel anytime during your trial.
Built for Shopify. Designed for profit clarity.
7-day trial. Billed securely through Shopify.